We create People-centered Experiences. We are a dedicated team who works efficiently and professionally to bring you the smartest customer journeys. More than simply “understanding the target audience”, our creative work is driven by real customer insight. This helps to ensures that we never lose sight of the customer’s wants and needs throughout the project’s entire process.
We create People-centered Experiences. We are a dedicated team who works efficiently and professionally to bring you the smartest customer journey. Our long-term working experience effectively brings us achievement. More than simply “understanding the target audience” all our creative work is driven by real customer insight. We have an in-house insights/trends capability that is central to the way we work. It ensures that we never lose sight of the customer’s wants and needs, right through the process, not just at the start of a project.
Acrelec is first and foremost a meeting between Jacques Mangeot and Jalel Souissi, two former McDonald’s employees. “We met in 1989 in Chicago when we were both working for McDonald’s on a huge project” recalls Jacques. A few years later, after observing evolutions in the QSR (Quick service restaurant) industry, they decided to buy Acrelec, a 10 employees’ company that was manufacturing robust equipments for the electrical industry. We are in 2004 and the word “digital” doesn’t exist yet but this is exactly what they are aiming to do by providing innovative technology solutions to reimagine the customer experience in restaurant and retails brands.
From their humble beginnings, they remember this call for bids from a major French company for which they decided to install their prototype right where everyone in that company had their coffee break while the competition brought 10 representatives to do a PowerPoint presentation for their proposal. “It was just Jalel and I with our prototype ready to take orders and we thought we lost it, but we received a call the next day that we had won the bid!”
Fast forward to today, Acrelec counts over 40,000 installations around the world (ironically enough a lot of them can be found at McDonald’s) in 70 countries and over 700 employees, has 2 manufacturing plants, a 60 people software division. But its success relies on the very same approach, a customer centric mindset that allows the company to move fast in order to adapt to the ever-changing customer needs.